Marketing is not a one size fits all endeavor. The most effective marketing is the type that fits with your personality, skill set, and, even, your “ideal” client.
Knowing yourself is an important part of learning to market your business well. Trying to market your business in ways that don’t match up with your personality, the amount of time you have to dedicate to it, or your finances will make you feel frustrated and stuck.
This doesn’t mean that you should limit yourself to staying only in your comfort zone. In fact, sometimes the marketing techniques that work BEST for your personality and time limits are the one’s that make you the most uncomfortable.
That seems counter intuitive right? But, here is why it makes sense:
If you are marketing in a way that is not working there is only ONE reason. It is because you have chosen something “comfortable” that takes up a ton of your time, money, and other resources but keeps you safe due to your own mindset blocks.
Know your audience
Just because Instagram works for one person doesn’t mean it will work for you. And just because some lady on the internet used Facebook ads to launch a $100,000 course in one weekend, doesn’t mean her same method will work for you.
I will be honest, Instagram works VERY well for my business. But, what would happen if someone that services the 50+ community tried to emulate my model? It probably wouldn’t work for them.
But, I only started using it last year. So, there were many other things that also worked very well for my business. It is important that you consider how the people that you want to serve are most likely to find you.
With all of that being said, here is a checklist of 7 ways you can market your practice:
- Networking (either in person or via e-mail/social media)
- Facebook Ads
- E-mail marketing
- A really good website with awesome SEO
- Blog posts
- Holding workshops for your community
Again, remember, you need to know yourself and know your audience so that you can connect with people in a way that is authentic for both of you.
Have a great week,
One marketing technique that mostly does not work is sending things in the mail. So here is a bonus tip, don’t waste your time or energy on sending letters, flyers, or home mailers.
Elizabeth Earnshaw, LMFT is a Licensed Marriage and Family Therapist and a business woman. Liz wants to help you overcome your mindset blocks that tell you that you are not cut out for business and create a blueprint for building or growing your practice so that you can have a sustainable and profitable business for years to come.