You have been in private practice for a year or so now and business is booming. You are ready to take it to the next level.
- You have no idea what the next level is
- You don’t even have time to get things done now! How could you possibly grow?
- You feel overwhelmed about what it would take to add more projects to your list
Growing is scary because it feels like it will take more work and more money. And many times we aren’t sure where to even start!
This is why learning to scale is so important. Over the past few years, I have been scaling my business more and more and I want to share with you what I have learned in the process:
Many of the roadblocks to scaling are due to self sabotage.
When people struggle to scale it is often because of an issue that needs to be worked through in therapy, coaching, or personal reflection. I say this lovingly and it is true for me, too. Scaling is a very psychological process. It means learning to trust that other people can help you. It means taking healthy risks. It means putting yourself out there. It means getting comfortable with being a visible business owner. It means getting over your money hang ups. Oof. It is a lot!
Every time I go to the next level I have to work through my own issues to get there. For me the biggest issue has been TRUST. Learning that I can let other people help me. That I can trust that they will follow through. And I have to catch myself every single time falling back into patterns of pulling away from support.
Activity: Take a moment now to consider the ways that you might sabotage your own efforts at growth.
Scaling means buying your time back.
It costs money to scale a business. At first that might feel a little bit scary. “You mean I am going to have to pay hundreds of dollars a month for help?!” Yes. I do mean that. And while that first month might feel like a bummer because you have to pay yourself hundreds of dollars LESS what you will find is that your business begins to make more money and you begin to enjoy it a little bit more whenever you get the help you need.
Activity: Take a moment now to list out ALL of the things you do in a week for your business (even the items that seem to take only a little bit of time!) Now, begin to consider the ways that you could buy your time back.
Scaling means that you give yourself space to think.
You have to stop producing. Stop sending so many emails. Stop creating so much content. Stop messing with your website. Those are things other people can help you with. You need to be able to step back. You need to be able to think. To integrate. To come up with ideas. That is how you keep yourself focused on the big picture of your business.
Scaling means you have to start acting like a boss.
You might have to tell people “no”. You might have to guide people to do things the way you need them to do them. You might have to come up with stronger systems so that your time is honored. You might have to have difficult conversations to lead you towards the big picture goal even if other’s can’t quite understand it.
Scaling means that you keep things organized.
Systems and organization are so important when it comes to scaling. Whether you are opening another practice location or starting a course you will want to be planning ahead for the “what ifs” and creating systems for them so that most people know how to respond and manage them. This allows you to step back from putting out fires all of the time.
Growing your business is a fun and rewarding process AND it is also a new skill to develop. Give yourself the space and grace to do it and continually reflect on how you can make it easier on yourself to be successful.
Tell me, what is the hardest part about scaling for you?
Elizabeth Earnshaw is the owner of two businesses – a thriving private practice in Center City, Philadelphia and an online school that offers psychoeducation and therapist training programs. She is passionate about helping therapists to create a thriving career so they can live abundant lives. To read more about her, click here.